Why I Called My Business Kura Road Naturals

Why I Called My Business Kura Road Naturals

There is a story behind the name Kura Road Naturals.


It begins in Pātea, a small town in South Taranaki, where my family has deep roots.


This is Kura Road — our family homestead and the farm where I spent many of my school holidays growing up.


The house in this photograph holds a lot of memories for me. It was a place of family, whenua, hard work and simple days. It was a place where I could slow down, be outside and feel connected to where I came from.


Those connections stayed with me as I grew older.


When I started Kura Road Naturals, I wanted the name to have meaning. I didn't want to create a brand that simply sounded nice. I wanted it to carry a piece of my own story.


So I chose Kura Road.


Today, Kura Road Naturals is my way of bringing together my love of simple self-care, natural ingredients and the knowledge and values that have shaped me.


I believe self-care doesn't have to be complicated.


Sometimes it is as simple as taking a few quiet minutes for yourself, rubbing a little balm into your hands, taking a breath and allowing yourself to slow down.


My products are made in small batches with care and intention. From Kawakawa Balm to Kawakawa & Hempseed Balm, Sleep Balm and Aftershave & Beard Balm, each product is created with the idea that everyday self-care can be simple, grounding and meaningful.


The connection to Kura Road reminds me why I started.


It's about coming back to what matters.


Whenua.

Whānau.

Connection.

Care.


And perhaps most importantly, remembering to put a little care back into ourselves.


So when you see the name Kura Road Naturals, I hope you know that there is a real story behind it.


It comes from a place that has been part of my family for years.


A place filled with memories.


A place I still carry with me.


This is Kura Road. And this is where my story begins. 🌿


Made with aroha in Aotearoa.


About Kura Road Naturals


Kura Road Naturals creates simple, natural self-care products inspired by a connection to whenua, rongoā Māori and everyday wellbeing.


Each product is made with care in small batches, with a focus on keeping self-care simple and sustainable.